How you interpret your so-called reality determines how you react to it. And those reactions are what actually matter. Here’s why. Humans can’t discern ‘reality,’ only their senses channeled through their minds which gives those things meanings. So, our experience of reality is actually an experience of our interpretation of
The internet has provided markets with an opportunity to develop leads early in a consumer’s purchase process. And marketers are looking to measure the success of their efforts. A survey carried out by research company Marketing Sherpa in January 2012 found that 52% of markets said their top lead gen
Whilst there are many SEO tools out there, most Webmasters acknowledge that to get the really powerful tools you need you are going to have to pay for them. But which ones are best for your needs? This is the question that is answered in this blog post which recommends the
The co-founder of the business that became Google Maps now leads a team of engineers at Facebook. Their mission is to improve search, and to achieve this by leveraging Facebook’s huge reserves of data from its 800 million active users. Danish-born Lars Rasmussen has to keep the content confidential, but
Integrating banners with social, search and email is critical to success. A 2012 survey of companies worldwide found that three out of the top four trends most significant to the future of display advertising were related to integration. At the top of the list was increased integration with social media,
The technology that allows customers to tap their smartphone to pay rather than using cash or cards is taking a while to get off the ground. There are two problems to overcome: hardware and customer awareness. In terms of hardware, it depends on retailers being willing to upgrade their point-of-sale
Are PPC (pay-per-click) ads effective? It seems they are. For some types of keywords, PPC ads have higher click-through rates than organic search results, a recent study has found. WordStream’s research includes points such as sponsored results accounting for 64.6% of clicks for keywords that imply high commercial content. And
Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. This may lead to Yahoo needing a new partner, such as Google. Yahoo chief financial officer, Tim Morse, said ‘Both companies continue to work hard
In the next two years, tablets will become the primary platform for mobile ad revenue, according to a report by The Yankee Group. It predicts that tablets will account for 53% of mobile revenue compared to 47% for handsets. The findings included the fact that 24% of tablet owners clicked
The online video service YouTube has long accepted pseudonyms and alteregos, but now it’s encouraging users to provide their real names and link to their Google Plus profile. The idea is for one Google-wide identity, something which new YouTube users are said to be in favour of. In future, users
Michigan Avenue in Chicago now has an intelligent display that will ask you if you want breakfast and then send relevant deals to your phone. Displays in Miami and New York are to follow. The Chicago displays, developed by Elevate Digital, have been active since December, in streets and venues.
An unpublicized emergency summit has been held by Facebook in New york, after confusion about policies for advertising. The meeting was called after many ad agencies were found to be pitching campaign ideas beyond the guidelines. Among others, Crispin Porter + Bogusky attended the summit, which was aimed a resolving
An advertising tool to allow companies to target tweets at specific users has been announced by Twitter. It tweets users based on their geographic location, or according to whether they access the service via phone or computer. This means brands can identify particular users and send them the ads they
The big screen, hand-gesture software depicted in the film ‘Minority Report’ is now becoming a reality. Scientist John Underkoffler has developed the interface to enable users to sift through masses of data. The system is intended to help facilitate workflow between multiple users. Kwin Kramer, chief executive of Oblong who
In the battle between the big four players in digital experience, it’s devices and platforms that create the heaviest competition. At least one of Apple, Google, Amazon and Facebook always play at least a prominent, or even a defining role in shaping the various features of the digital landscape. This
Facebook has promoted its major selling point as being its ability to grow revenue. Now it is changing how marketers can measure effectiveness. Metrics such as Likes and clicks are becoming outdated. Now time spent on site and ad engagement metrics are seen as more significant. One of the biggest
Consumers are twice as comfortable receiving targeted offers from Amazon as they are from Facebook, new research shows. The study by Harris Interactive surveyed customers who already knew of the use of ad targeting data. It found that 66% of those consumers said it was acceptable for their purchase history
Two new Google SERPs are being tested: the way Google shopping search results are displayed and tabbed mega sitelinks. In Google shopping, rather than the usual expected list of search results, a different form of display is being tested. The right sidebar has been seen used for a variety of
The range of social media channels is growing, which means that businesses need help. Here are 5 benefits of digital marketing agencies. 1. Prioritisation – Unlike most businesses, digital ad agencies have resources and approaches that can evaluate priorities of objectives and programs suited to a wide variety of client-types. 2. Specialisation – In